Gifting gone Digital
THE INCEPTION
Since being introduced back in 1995, digital gifting has gained momentum particularly over the decade. In this fast-paced world of technology that we live in today, digital gifting is an essential requirement for any business that wants to keep up with the pace and maintain their market position. Over the years, more and more companies have started offering the option to purchase eGifts and digital vouchers – especially those that have a dominant online presence. At the very beginning, gift cards came in the form of paper vouchers. Before long, paper was swapped with plastic due to counterfeiting, and then finally as technology advanced, digital gifting became mostly digital. There are two main reasons that digital gifting has continued to increase in popularity over the years: speed and personalization.
Most people find gifting on any occasion a task! First, they are clueless about what to gift, then if they decide on something, they don’t know if it will be liked, etc. In the end, the gift usually ends up being an amount of cash! However, a more refined, safe & convenient gift can be a Gift Card!
Unlike cash, Gift Cards show that you have put in some thought & effort in gifting. This, without actually being worried about whether the receiver will appreciate the gift or not, as you give a certain monetary power to him/her to purchase what the heart desires.
What is a Gift Card?
When terminologies such as Gift certificate, Exchange coupons, Gift voucher, or Gift token, are used ,it means exactly the same. A Gift card is a type of stored value card loaded with funds for future discretionary use. Only it contains a specific amount of money. Once this sum is spent down, the card can no longer be used. Gift cards also have expiration dates, which are often much shorter than that of prepaid cards.
Gift cards can be open-loop or closed-loop. An open-loop gift card can be used anywhere that brand of card is accepted. For example, if you have a gift card that’s branded with the Visa logo, you could use it to make purchases anywhere Visa is accepted. A closed-loop card, on the other hand, can only be used at specific merchants. For instance, if you purchase a gift card from Starbucks or Amazon, you or the gift card’s recipient would be able to use them to make purchases only at the retailer issuing the card
With the ability to buy eGifts and vouchers online, digital gifting is the first choice for many when it comes to present buying. Being able to shop quickly and effectively, without much effort, is a very appealing concept to a lot of people. With the option to swiftly go online and buy a gift voucher or eGift at the click of a button, traipsing round high street shops and online stores are quickly becoming a thing of the past. Convenience and ease are very much basic requirements for many in this modern-day world that we live in.
Why choose Gift Cards?
Gift Cards can receive more appreciation if you buy it keeping in mind the likes & interests of the receiver. Besides giving the joy of shopping, the other technical benefits of Gift Cards are:
- Freedom to choose: With the entire world available online, Gift Cards give the receiver the freedom to choose whatever they want from a retail store or online.
- Safety: Gift Cards work like a debit card and are safe as they can be frozen in case of loss or theft, without losing the money in it.
- Easy Access: Gift Cards are prepaid cards that simply have to be swiped by the receiver to make electronic payments!
- Convenience: Mobile Gift Cards come directly on the receiver’s mobile phone through email or SMS. This makes it easier to carry in the mobile phone and safer as the card is then associated with that mobile number.
- Tracking: Gift Cards prove to be useful when given to young shoppers. Grown-ups can monitor and control the spending (unlike cash) by restricting the amount of money and locations of spending.
- Less cost: In case you decide to send the Gift Card, the cost to do so is a lot lesser than sending any package. Buying a Gift Card is also convenient as it can be done online as well.
- its a source of financial help: Another benefit of a Gift Card can be a subtle way of helping someone in their times of need. Gift Cards can prove to be a good necessity gift for someone who might be going through a rough patch financially. Helping with Gift Cards can be a lot more graceful than giving cash.
Gift Cards can be a timely benefit to the person who has received it during the discount season such as Black Friday sale! Getting more from the money received in a Gift card can be very satisfying.
Gift cards are also great for those who are concerned with losing money or who shop regularly and don’t want the hassle of cash handling. This is why much of the younger generation are receiving more digital gifts – it removes a lot of hassle. The explosion in gift card growth is due to the challenges of traditional gifting methods. These challenges include knowing what a person wants, specific product details, and knowing the shipping address. These problems made gift cards one of the most convenient and easy gifts of the 21st century.
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Are you unsure of what to gift a family member, loved ones, friends, co worker/colleague, or Boss? Or you simply know that they will rather have the freedom of choosing their preferred beverage brand, Send them a Drinksdirect gift card today ranging from 5k- 150k . through this link www.drinksdirect.ng
- Log onto www.drinksdirect.ng
- Create an account and password with an E-mail address
- Click on Gift card option and select preferred amount
- Fill in the recipients info (i.e a functional e-mail, drop a message, and submit)
Source: www.hdfcbank.com